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The University's Brand and the Power of our Social Media Audience

Panelists: Rebekah Winkler, Social Media Manager & Jacob Rudolph, Marketing Director, UT Communications & Marketing

Year : 
2015

Panelists: Rebekah Winkler, Social Media Manager & Jacob Rudolph, Marketing Director, UT Communications & Marketing

Biography: Rebekah Winkler has been with UT's communications and marketing office for seven years and has led the university's social media efforts since 2010. She became UT's first social media manager in October 2014 and can often be found roaming the campus, looking for students wearing orange for #BigOrangeFriday photos. Rebekah has a degree in English from Carson-Newman University with a minor in mass communications, concentrating in public relations and journalism. She has the best job on campus.

Social Media Accounts: Twitter; Instagram| @UTKnoxville Facebook; Pinterest| UTKnoxville YouTube| UniversityTennessee

jacobBiography: Jacob Rudolph (BS/JEM '00) is UT's marketing director and a core member of the university's Branding Team. He led the launch of the "Big Orange. Big Ideas." campaign in 2012 and is currently leading the rollout of our new logo. He manages the university's marketing and communications plan, working closely with colleagues across campus to advance UT's reputation. A proud UT alum, Jacob graduated from the College of Communication and Information in 2000, received a film degree from UNC Wilmington, and earned his master's degree from Appalachian State University.

Social Media Accounts: Twitter| @jacobrudolph

Session Description: UT's social media accounts are key pieces of the university's strategic communications efforts- unrivaled in their ability to connect us, one-on-one, with current and prospective students, alumni, and fans. Each time we Instagram a photo or send a tweet, we hand deliver a piece of Big Orange to our followers. How does our voice reflect and enhance the University's brand?