CCI Research Presentations and Publications
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How recovering alcoholics interpret alcoholic-beverage advertising. Health Marketing Quarterly. 12, 125-39.(1994).
A qualitative study of alcoholics in recovery and alcoholic-beverage advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 181.(1992).
When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 200-06.(2000).