CCI Research Presentations and Publications
"Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six Segment Message Strategy Wheel". Journal of Applied Communication Research. 39(1),(2011).
Retirement Financial Services Advertising: U.S. Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues. Journal of Consumer Affairs. 45(3),(2011).
"A Strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis". Journal of Services Marketing. 25(3),(2011).