CCI Research Presentations and Publications
Radio and Online Communication: Historical Parallels in Developmental Metaphors and Models of Financial Support. (Wilcox, G. B., Ed.).Proceedings of the American Academy of Advertising. 94-99.(1996).
Ti-ni-boppa-zu vs. teenyboppers: Cross-cultural social comparison.. (Wilcox, G. B., Ed.).Proceedings of the 1996 Conference of the American Academy of Advertising. 40.(1996).
Consumer response to a TV liquor spot. Journalism Quarterly. 65, 195-196.(1988).
An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test. Annual Conference of the American Academy of Advertising.(1988).
Consumer response to Seagram's equivalency TV spots. Journalism Quarterly. 46, 834-846.(1987).
The future of alcoholic beverage advertising. Communications and the Law. 9, 5-14.(1987).
Alcoholic beverage advertising and the electronic media. Communications and the Law. 8, 31-41.(1986).
Alcoholic beverage advertising in the electronic media and the First Amendment. Annual Conference of the American Academy of Advertising.(1986).