CCI Research Presentations and Publications
Experience Effects on Interactivity: Functions, Processes, and Perceptions. (Spielmann, N., Ed.).Journal of Business Research. 65(11),(2012).
A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),(2008).
Gender Role Portrayals in Mainstream and Minority Magazine Advertisements. Annual Conference of the American Academy of Advertising.(2007).
Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.(2007).
A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites. American Academy of Advertising Annual Conference.(2007).
Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. (Richards, J., Ed.).Proceedings of the American Academy of Advertising. 222-231.(2006).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.(2004).
Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.(2004).