CCI Research Presentations and Publications
Comparison of Paths from Consumer Involvement Types to Ad Responses between Corporate Advertising and Product Advertising. The Journal of Advertising. 38 (3),(2009).
Primary Consequences of Corporate Communications Strategy on Consumer Responses. American Academy of Advertising.(2009).
Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),(2008).
Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.(2007).
Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.(2007).
How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences. National Communication Association Annual Convention PR Division.(2007).
The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.(2007).
Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.(2006).