CCI Research Presentations and Publications
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What the Real World Really Wants: An Analysis of Advertising Employment Ads. Journal of Advertising Education. 5, 9-21.(2001).
Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.(2000).
Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.(1999).
Response Variation in E-Mail: An Exploration. Journal of Advertising Research. 45-54.(1999).
Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.(1999).
Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.(1998).
Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps, J. E., Ed.).Frontiers in Direct Marketing Research. 67-68.(1998).
Teaching job search skills to advertising majors. Journal of Advertising Education. 2, 46-52.(1998).
E-mail Surveys: Response Patterns, Process and Potential. (Macklin, C. M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.(1997).
Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.(1997).
On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.(1996).