CCI Research Presentations and Publications
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),(2008).
Gender Role Portrayals in Mainstream and Minority Magazine Advertisements. Annual Conference of the American Academy of Advertising.(2007).
Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.(2007).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.(2005).
Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.(2005).
Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. (Rose, P. B., Ed.).Proceedings of the American Academy of Advertising. 255-262.(2004).
Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.(2004).
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.(2003).
Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.(2003).
Dot.com Fever: Deconstructing the boom and the bust. International Communication Association Annual Conference.(2003).
Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.(2003).
Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 31, 41-54.(2002).
The media and the mindset: media coverage of Dot.com performance. 24th Annual College of Communication Research Symposium.(2002).
Nailing Jell-O to the Wall and Herding Cats: A Content Analysis of Chinese and U.S. Newspaper Coverage of the Internet in China. Journal of Intercultural Communication Research. 31, 107-125.(2002).
The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.(2002).
Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.(2002).
The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.(2000).
The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.(2000).