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CCI Research Presentations and Publications

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Filters: Author is Macklin, M. Carole  [Clear All Filters]
1997
Sheehan, K B., & Hoy M G. (1997).  E-mail Surveys: Response Patterns, Process and Potential. (Macklin, C. M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.
Morrison, M., King R. E., & Hovland R. (1997).  Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. (Macklin, C. M., Ed.).Proceedings of the 1997 Annual Conference of The American Academy of Advertising. 100-106.