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CCI Research Presentations and Publications

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2006
Waltman, M. S., & Haas J. W. (2006).  Advertising hate on the internet. Southern States Communication Association Annual Meeting.
Holt, A., & Carpenter C. (2006).  Children and Sports: Just Do It… or Not? An Investigation of the Relationship Among Children’s Obesity and Media Use. Association for Education in Journalism and Mass Communication Conference.
Hoy, M G., & Andrews C. J. (2006).  Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard. Journal of Consumer Affairs. 40, 64-89.
Palmer, E., & Carpenter C. (2006).  Food and beverage marketing to children and youth: Trends and issues.. Media Psychology. 8,
Hoy, M G., & Lwin M. O. (2006).  Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites. Marketing and Public Policy Conference.
Morrison, M., & Haley E. (2006).  The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 46, 124-132.
Haley, E., & Blakeman R. (2006).  Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives. Conference of the American Academy of Advertising.
Haley, E., & Blakeman R. (2006).  Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 9, 5 -13.
Hoy, M G., & Morrison M. (2006).  What's Eating CARU About Kids' Food Advertising? An Exploratory Analysis of Recent CARU Food Advertiser Cases. Association for Education in Journalism and Mass Communication conference.
2005
Blakeman, R., & Hoy M G. (2005).  Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.
Carpenter, C., & Bryant J. (2005).  Eating habits, media influence. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.
Carpenter, C., & Bryant J. (2005).  Food advertising, eating disorders. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.
McMahan, C., & McMillan S. J. (2005).  Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.
Hovland, R., McMahan C., Lee G., Hwang J-S., & Kim J. (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
Haley, E., & Lee Y J. (2005).  Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. American Academy of Advertising.
Taylor, R. E. (2005).  Outside the box, inside the circle: Using the six-segment strategy wheel to predict direction of change in message strategies. AEJMC National Convention.
McMillan, S. J. (2005).  The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online: http://jiad.org..
Kim, J., McMillan S. J., & Hwang J-S. (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.
Carpenter, C., & Edison A. (2005).  Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association Conference.
2004
Hoy, M G., & Andrews C. J. (2004).  Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.
Taylor, R. E. (2004).  Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods. Annual of the American Academy of Advertising. 241-246.
Blakeman, R. (2004).  The Bare Bones of Advertising Print Design.
Hovland, R. (2004).  Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.
Hoy, M G., & Andrews C. J. (2004).  An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.
Hovland, R., McMahan C., & Shoop T. (2004).  Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans. Academy of International Business, Southeast USA Chapter.
Carpenter, C. (2004).  Gender stereotypes in sports programming commercials: A content analysis. Association for Education in Journalism and Mass Communication Conference.
White, C., Taylor R. E., & Alsemi I. (2004).  Inside the IAP: A qualitative analysis of Italian advertising self-regulation. Annual Conference of the American Academy of Advertising. 86-93.
Carpenter, C., & Reichert T. (2004).  Sex in magazine advertising. Association for Education in Journalism and Mass Communication Conference.
Hovland, R., Hwang J-S., Kim J., & Lee G. (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.
Reichert, T., & Carpenter C. (2004).  An update on sex in magazine advertising: 1983 to 2003. Journalism and Mass Communication Quarterly. 81, 823-837.
2003
Morrison, M., & Haley E. (2003).  Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.
Hovland, R. (2003).  Advertising scholarship as a service to the university. Annual Conference of the American Academy of Advertising.
Hwang, J-S., McMillan S. J., & Lee G. (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
Taylor, R. E. (2003).  Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.
Noar, S. M., Zimmerman R., Palmgreen P., Allard S., Lustria M. L. A., Matuza M. L., et al. (2003).  Development of a safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults. 2003 National HIV Prevention Conference Abstract Book, M3-C0903. 59-60.
McMillan, S. J., Hwang J-S., & Lee G. (2003).  Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.
Hoy, M G., & Andrews C. J. (2003).  The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.
Morrison, M., Christy T., & Haley E. (2003).  Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.
Ashdown, P. G. (2003).  The Prudential Insurance Company of America. (McDonough, J., & Egolf K., Ed.).Advertising Age Encyclopedia of Advertising. 3, 1301-02.
Haley, E., & Cunningham A. (2003).  Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices. Mass Media and Society. 6, 175-190.
Zimmerman, R., Palmgreen P., Noar S. M., Lustria M. L. A., Matuza M. L., & Allard S. (2003).  Sensation seeking and impulsive vs. rational decision-making as moderators of perceived effectiveness of HIV/STD public service announcements. American Public Health Association.
Hoefges, M., Hoy M G., & Taylor R. E. (2003).  Using a Conference to Showcase Your Department's USP. American Academy of Advertising.

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