CCI Research Presentations and Publications
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Filters: Keyword is Advertising and Author is Andrews, J. Craig [Clear All Filters]
Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard. Journal of Consumer Affairs. 40, 64-89.(2006).
Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.(2004).
An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.(2004).
The Impact of the FTC and NAD on Companies' Adherence to the Clear and Conspicuous Standard In Televised Advertising Disclosures,. Marketing and Public Policy Conference.(2003).