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CCI Research Presentations and Publications

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Author Title Type [ Year(Asc)]
Filters: Keyword is Advertising and Author is Christy, Timothy  [Clear All Filters]
2002
Morrison, M., Christy T., & Haley E. (2002).  The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.
Christy, T., Morrison M., & Haley E. (2002).  Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.
2001
Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,