CCI Research Presentations and Publications
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Filters: Keyword is Advertising and Author is Wolburg, Joyce [Clear All Filters]
Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads. Alcoholism Treatment Quarterly. 17, 29-51.(1999).
Some days are better than others: Beer commercials and a question of ethics. Research in Marketing. 175-202.(1999).
Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.(1998).
Messages of individualism in French, Spanish, and American television advertising. World Communication. 27, 3-30.(1998).
An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space. AEJMC National Convention.(1997).
Messages of individualism in French, Spanish, and American television advertising. AEJMC National Convention.(1997).
Some days are better than others: Beer commercials and the addictive experience. Annual Conference of The American Academy of Advertising.(1997).
What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.(1994).