CCI Research Presentations and Publications
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Filters: Keyword is Advertising and Author is Lee, Guihok [Clear All Filters]
Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.(2007).
Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.(2005).
Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.(2004).
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.(2003).
Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.(2003).
Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.(2002).