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CCI Research Presentations and Publications

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Cameron, G. T., & Haley E. (1992).  Feature Advertising: Policies and Attitudes in Print Media. Journal of Advertising. 21, 47-56.
Carpenter, C., & Bryant J. (2005).  Food advertising, eating disorders. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.
Carpenter, C., & Bryant J. (2005).  Eating habits, media influence. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.
Carpenter, C., & Reichert T. (2004).  Sex in magazine advertising. Association for Education in Journalism and Mass Communication Conference.
Carpenter, C. (2004).  Gender stereotypes in sports programming commercials: A content analysis. Association for Education in Journalism and Mass Communication Conference.
Carpenter, C., & Edison A. (2005).  Taking it all off again: The portrayal of women in advertising over the past forty years. International Communication Association Conference.
Caudill, E. C., Singletary M. W., & Caudill S. M. (1986).  Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Southeastern Regional Colloquium of Newspaper, History and Law Divisions of AEJMC.
Caudill, S. M., Caudill E. C., & Singletary M. W. (1987).  Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Journalism Quarterly. 576-580.
Champagnie-Alman, K., Merskin D. L., & McMillan S. J. (1996).  The Menstrual Taboo and Advertising: A Survey of Women's Information Dependency. International Communication Association Annual Conference.
Christy, T., Morrison M., & Haley E. (2002).  Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.
Cunningham, A., & Haley E. (2000).  A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.
Cunningham, A., & Haley E. (1998).  The Ghost in the Mirror: The Indirect Influences of Advertising in an Ad-Less Magazine. Proceedings of the 1998 Conference of the American Academy of Advertising. 267-268.
H
Haley, E., & White C. (1996).  An integrated communications course for advertising and public relations majors. Annual Conference of the American Academy of Advertising. 220-226.
Haley, E., & Cunningham A. (2002).  Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Common Practices. Annual conference of AEJMC.
Haley, E., & Hovland R. (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Haley, E., Hovland R., Wilkinson J., & Hinton M. (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.
Haley, E., & Blakeman R. (2006).  Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives. Journal of Advertising Education. 9, 5 -13.
Haley, E. (1995).  Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.
Haley, E., & Wilkinson J. (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.
Haley, E., & Lee Y J. (2005).  Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. American Academy of Advertising.
Haley, E., & Blakeman R. (2006).  Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives. Conference of the American Academy of Advertising.
Haley, E., & Hovland R. (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
Haley, E. (1991).  The FTC and Infomercials/Feature Advertising: Regulatory Reactions to a New Creative Technique. Annual meeting of AEJMC.
Haley, E., White C., & Cunningham A. (2001).  Branding religion: Christian consumers' understanding of Christian products. (Stout, D. A., & Buddenbaum J. M., Ed.).Religion and Popular Culture: Studies on the Interaction of Worldviews. 269-288.
Haley, E. (1996).  Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising. Journal of Advertising. 25, 19-36.
Haley, E., & Cunningham A. (2003).  Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices. Mass Media and Society. 6, 175-190.
Haley, E., White C., & Cunningham A. (1999).  Branding religion: Christian consumers' understanding of Christian products. annual meeting of AEJMC, Advertising Division.
Hoefges, M., & Hoy M G. (2002).  Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications. Marketing and Public Policy Conference.
Hoefges, M., Hoy M G., & Taylor R. E. (2003).  Using a Conference to Showcase Your Department's USP. American Academy of Advertising.
Holt, A., & Carpenter C. (2006).  Children and Sports: Just Do It… or Not? An Investigation of the Relationship Among Children’s Obesity and Media Use. Association for Education in Journalism and Mass Communication Conference.
Hovland, R., & Wilcox G. B. (1989).  Advertising in society.
Hovland, R., Klaus K., & Haley E. (1993).  Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.
Hovland, R., Lee G., & Hwang J-S. (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.
Hovland, R. (1992).  Canyon Breweries: Gloster Beer. (Nevett, T., Ed.).Advertising Management: Case Analysis Manual.
Hovland, R., McMahan C., Lee G., Hwang J-S., & Kim J. (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
Hovland, R. (1998).  Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry. Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
Hovland, R., & Taylor R. E. (1989).  Advertising and Commercial Speech Since Posadas. Association for Education in Journalism & Mass Communications.
Hovland, R., & Wilcox G. B. (1987).  The future of alcoholic beverage advertising. Communications and the Law. 9, 5-14.
Hovland, R. (2003).  Advertising scholarship as a service to the university. Annual Conference of the American Academy of Advertising.
Hovland, R., Dunn SW., Barban, Krugman D. M., & Reid L. (1994).  Instructor's manual for advertising: Its role in modern marketing.
Hovland, R., Warga C., & Warren A. (1980).  How the net effect of industry advertising can be either pro-competitive or anti-competitive in different market circumstances. Annual Conference of the American Academy of Advertising.
Hovland, R., Wright E., McMahan C., Hwang J-S., Lee G., & Kim J. (2007).  Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.
Hovland, R., & Taylor R. E. (1990).  Recent developments in commercial speech doctrine. Communications and the Law. 12, 3-14.
Hovland, R., Hwang J-S., Kim J., & Lee G. (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.

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