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CCI Research Presentations and Publications

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A
Phelps, J. E., & Hoy M G. (1996).  The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.
Morrison, M., & Haley E. (2003).  Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.
Hovland, R. (1998).  Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry. Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
Hoy, M G., & Andrews C. J. (2004).  Adherence of Prime-Time Televised Advertising Disclosures to the "Clear and Conspicuous” Standard: 1990 Versus 2002. Journal of Public Policy and Marketing. 23, 170-182.
Luther, C. A., & Nentl N. (1996).  Ad-inspired Social Comparison and Beliefs about Women’s Roles Among Adolescent Japanese Females. International Communication Association Conference,.
Hoy, M G., Morrison M., & Punyapiroje C. (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Hoy, M G., Morrison M., & Punyapiroje C. (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.
McMillan, S. J. (1999).  Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.
Hovland, R., & Taylor R. E. (1989).  Advertising and Commercial Speech Since Posadas. Association for Education in Journalism & Mass Communications.
Hovland, R., & Taylor R. E. (1990).  Advertising and commercial speech since Posadas. Journalism Quarterly. 67, 1083-89.
Taylor, R. E. (1985).  Advertising education moves South. Eighth Annual Communications Research Symposium. 49-61.
Waltman, M. S., & Haas J. W. (2006).  Advertising hate on the internet. Southern States Communication Association Annual Meeting.
Waltman, M. S., & Haas J. W. (2007).  Advertising hate on the internet. (Schumann, D. W., & Thorson E., Ed.).Internet advertising: Theory and research. 397-427.
Hovland, R., & Wilcox G. B. (1989).  Advertising in society.
Avery, E. J., Kaminski H. J., Lariscy R. A., & Tinkham S. (2007).  Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns. Annual Meeting of the American Academy of Advertising.
Stankey, M. J., & Hoy M G. (1994).  Advertising Research. (Singletary, M. W., Ed.).Mass Communication Research. 374-393.
Hovland, R. (2003).  Advertising scholarship as a service to the university. Annual Conference of the American Academy of Advertising.
Taylor, R. E. (1998).  Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
Taylor, R. E. (1987).  Advertising studies increase in South. Journalism Educator. 42, 25-27.
Wilcox, G. B., Shea D., & Hovland R. (1986).  Alcoholic beverage advertising and the electronic media. Communications and the Law. 8, 31-41.
Hovland, R., & Wilcox G. B. (1986).  Alcoholic beverage advertising in the electronic media and the First Amendment. Annual Conference of the American Academy of Advertising.
Taylor, R. E. (2004).  Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods. Annual of the American Academy of Advertising. 241-246.
Haley, E., & Wilkinson J. (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.
Hoy, M G., & Mowen J. C. (1986).  Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.
Wirth, M. O. (1992).  Applying Regression to Pricing Advertising in News Programming. (Reagan, J., Ed.).Applications of Research to Media Industries. 95-108.
C
Taylor, R. E. (1996).  Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.
Hovland, R. (1992).  Canyon Breweries: Gloster Beer. (Nevett, T., Ed.).Advertising Management: Case Analysis Manual.
Wolburg, J., & Taylor R. E. (1998).  Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.
Holt, A., & Carpenter C. (2006).  Children and Sports: Just Do It… or Not? An Investigation of the Relationship Among Children’s Obesity and Media Use. Association for Education in Journalism and Mass Communication Conference.
Hovland, R. (2004).  Classical liberalism and the promotion of addictive goods. Annual Conference of the American Academy of Advertising.
Haley, E., & Hovland R. (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
Wolburg, J., Hovland R., & Hopson R. E. (1999).  Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads. Alcoholism Treatment Quarterly. 17, 29-51.
Hovland, R., Klaus K., & Haley E. (1993).  Commercial speech after Fox: There's a rule for every exception. Annual Conference of the American Academy of Advertising.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
Blakeman, R., & Hoy M G. (2005).  Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.
Wilcox, G. B., Hovland R., & Fletcher D. (1988).  Consumer response to a TV liquor spot. Journalism Quarterly. 65, 195-196.
Tucker, L., Hovland R., & Wilcox G. B. (1987).  Consumer response to Seagram's equivalency TV spots. Journalism Quarterly. 46, 834-846.
McMillan, S. J. (2000).  Contract Teamwork: A Way Out of the Ivory Tower. Journal of Advertising Education. 4, 7-17.
Hwang, J-S., McMillan S. J., & Lee G. (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
Taylor, R. E. (2003).  Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.

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