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CCI Research Presentations and Publications

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Book Chapter
McMillan, S. J. (1999).  Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.
Waltman, M. S., & Haas J. W. (2007).  Advertising hate on the internet. (Schumann, D. W., & Thorson E., Ed.).Internet advertising: Theory and research. 397-427.
Stankey, M. J., & Hoy M G. (1994).  Advertising Research. (Singletary, M. W., Ed.).Mass Communication Research. 374-393.
Taylor, R. E. (1998).  Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
Haley, E., & Wilkinson J. (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.
Wirth, M. O. (1992).  Applying Regression to Pricing Advertising in News Programming. (Reagan, J., Ed.).Applications of Research to Media Industries. 95-108.
Haley, E., White C., & Cunningham A. (2001).  Branding religion: Christian consumers' understanding of Christian products. (Stout, D. A., & Buddenbaum J. M., Ed.).Religion and Popular Culture: Studies on the Interaction of Worldviews. 269-288.
Taylor, R. E. (1996).  Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.
Hovland, R. (1992).  Canyon Breweries: Gloster Beer. (Nevett, T., Ed.).Advertising Management: Case Analysis Manual.
Haley, E., & Hovland R. (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
Taylor, R. E. (2003).  Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.
Noar, S. M., Zimmerman R., Palmgreen P., Allard S., Lustria M. L. A., Matuza M. L., et al. (2003).  Development of a safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults. 2003 National HIV Prevention Conference Abstract Book, M3-C0903. 59-60.
Haley, E. (1995).  Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.
Hoy, M G. (1998).  Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.
Carpenter, C., & Bryant J. (2005).  Eating habits, media influence. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.
Hoy, M G., & Andrews C. J. (2004).  An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.
Taylor, R. E. (1989).  Extending the analysis of the power of advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RST122-125.
Carpenter, C., & Bryant J. (2005).  Food advertising, eating disorders. (Arnett, J. J., Ed.).Encyclopedia of children, adolescents, and the media.
Cunningham, A., & Haley E. (1998).  The Ghost in the Mirror: The Indirect Influences of Advertising in an Ad-Less Magazine. Proceedings of the 1998 Conference of the American Academy of Advertising. 267-268.
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
Taylor, R. E. (1997).  Inside the BVP: A qualitative study of French advertising self-regulation. Proceedings of the Annual Conference of the American Academy of Advertising. 45-49.
White, C., Taylor R. E., & Alsemi I. (2004).  Inside the IAP: A qualitative analysis of Italian advertising self-regulation. Annual Conference of the American Academy of Advertising. 86-93.
Haley, E., & White C. (1996).  An integrated communications course for advertising and public relations majors. Annual Conference of the American Academy of Advertising. 220-226.
McMillan, S. J. (2000).  Interactivity Is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site. (Shaver, M A., Ed.).Proceedings of the American Academy of Advertising. 71-78.
McMillan, S. J. (2007).  Internet Advertising: One Face or Many?. (Schumann, D. W., & Thorson E., Ed.).Internet Advertising: Theory and Research. 15-35.
Taylor, R. E. (1994).  The interview as an advertising research tool: Theoretical orientations and interviewing. Proceedings of the Annual Conference of the American Academy of Advertising. 221-223.
Taylor, R. E. (1989).  The legal profession's struggle to define a role for direct mail advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RC83-86.
Raman, N., & Haley E. (1997).  Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.
Morrison, M., King R. E., & Hovland R. (1997).  Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. (Macklin, C. M., Ed.).Proceedings of the 1997 Annual Conference of The American Academy of Advertising. 100-106.
Punyapiroje, C., Morrison M., & Hoy M G. (2001).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts, M. S., & King R. L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.
Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
Sheehan, K B., & Hoy M G. (1998).  Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.
Taylor, R. E. (2002).  Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. Proceedings of the Annual Conference of the American Academy of Advertising. 3-7.
Ashdown, P. G. (2003).  The Prudential Insurance Company of America. (McDonough, J., & Egolf K., Ed.).Advertising Age Encyclopedia of Advertising. 3, 1301-02.
Treise, D., Taylor R. E., & Wells L. (1992).  A qualitative study of alcoholics in recovery and alcoholic-beverage advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 181.
McMillan, S. J. (1996).  Radio and Online Communication: Historical Parallels in Developmental Metaphors and Models of Financial Support. (Wilcox, G. B., Ed.).Proceedings of the American Academy of Advertising. 94-99.
Hovland, R., & Haley E. (1995).  Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Hoy, M G., & Zemel P. (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.
McMillan, S. J. (1998).  The Role of Advertising in New Media: A Historical Analysis of Radio with Comparisons to Computer-Mediated Communication. (Muehling, D. D., Ed.).Proceedings of the American Academy of Advertising. 157-166.
Hwang, J-S., & McMillan S. J. (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.
Taylor, R. E. (1999).  Six-segment message strategy wheel. Proceedings of the Annual Conference of the American Academy of Advertising. 2.

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