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CCI Research Presentations and Publications

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Author Title Type [ Year(Desc)]
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1989
Hovland, R., & Taylor R. E. (1989).  Advertising and Commercial Speech Since Posadas. Association for Education in Journalism & Mass Communications.
Hovland, R., & Wilcox G. B. (1989).  Advertising in society.
Hovland, R. (1989).  Beyond Textbooks and Theory: Teaching Creative Advertising in the Advertising Classroom. Annual Conference of the American Academy of Advertising.
Taylor, R. E. (1989).  Extending the analysis of the power of advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RST122-125.
Taylor, R. E. (1989).  From the Alabama code to Shapero: The legal profession's changing views on attorneys' use of direct mail advertising. Communications Research Symposium. 83-96.
Taylor, R. E. (1989).  The legal profession's struggle to define a role for direct mail advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RC83-86.
Hovland, R., & Frazer C. (1989).  Teaching the Advertising and Society Course. Annual Conference of the American Academy of Advertising.
Taylor, R. E., & Hovland R. (1989).  Women likely to face salary discrimination in advertising. Journalism Educator. 43, 11-16.
1994
Stankey, M. J., & Hoy M G. (1994).  Advertising Research. (Singletary, M. W., Ed.).Mass Communication Research. 374-393.
Haley, E., & Wilkinson J. (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.
Treise, D., Taylor R. E., & Wells L. (1994).  How recovering alcoholics interpret alcoholic-beverage advertising. Health Marketing Quarterly. 12, 125-39.
Hovland, R., Dunn SW., Barban, Krugman D. M., & Reid L. (1994).  Instructor's manual for advertising: Its role in modern marketing.
Taylor, R. E. (1994).  The interview as an advertising research tool: Theoretical orientations and interviewing. Proceedings of the Annual Conference of the American Academy of Advertising. 221-223.
Haley, E., & Hovland R. (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Hoy, M G. (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.
Wolburg, J., & Taylor R. E. (1994).  What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.
1995
Haley, E., & Hovland R. (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
Haley, E. (1995).  Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.

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