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CCI Research Presentations and Publications

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Book Chapter
Taylor, R. E. (1998).  Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
Kaye, B. K., & Johnson T. J. (2006).  The Age of Reasons: Motives for Using Different Components of the Internet for Political Information. (Williams, A. P., & Tedesco J. C., Ed.).The Internet Election: Perspectives on the Role of the Web in Campaign 2004. 147-167.
Caudill, E. C. (1997).  An Agenda Setting Perspective on Historical Public Opinion. (McCombs, M., & Shaw D. L., Ed.).Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory. 169-182.
Taylor, R. E. (1996).  Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.
Haley, E., & Hovland R. (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
Taylor, R. E. (2003).  Creating your Own National Conference: The Tennessee Experience with an Advertising Law Conference. Proceedings of the Annual Conference of the American Academy of Advertising. 39-40.
Johnson, T. J., & Kaye B. K. (2000).  Democracy’s Rebirth or Demise? The Influence of the Internet on Political Attitudes. (Schultz, D., Ed.).It’s Show Time! Media, Politics, and Popular Culture. 209-228.
Harmon, M., & Bates B. J. (2001).  Do 'Instant Polls' Hit the Spot? Phone-in v. Random Sampling of Public Opinion. (Adler, E S., & Clark R., Ed.).How It's Done, An Invitation to Social Research.
Heath, R. L., McKinney D., & Palenchar M. J. (2005).  On the ground: Practical decisions about security and public communication in the balance of community right to know and terrorist malicious use of public information.. (O’Hair, H. D., Heath R. L., & Ledlow G. R., Ed.).Community preparedness and response to terrorism : Communication systems and the media’s role in community service. III,
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Caudill, E. C., & Shaw D. L. (1996).  How Voters Use News Media to Learn About Issues. (Shaw, D. L., McCombs M., & Kerr J., Ed.).Patterns: Reporting Beyond News Events. 283-300.
Johnson, T. J., & Kaye B. K. (2002).  I heard it Through the Internet: Factors that Determine Online Credibility Among Politically Interested Internet Users. (Stavros, A. V., Ed.).Advances in Communications and Media Research. 1, 181-202.
Gross, P. (2004).  The Imperatives of Oral History: Interview with President Ion Iliescu. Introduction to The Great Shock at the End of a Short Century – Ion Iliescu in Dialogue with Vladimir Tismaneanu on Communism, Post-Communism and Democracy. 1-2.
Taylor, R. E. (1997).  Inside the BVP: A qualitative study of French advertising self-regulation. Proceedings of the Annual Conference of the American Academy of Advertising. 45-49.
Taylor, R. E. (1989).  The legal profession's struggle to define a role for direct mail advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RC83-86.
Gross, P. (1993).  Media as Catalysts, Impediments and Facilitators of Public Opinion Formation in the New Romania, (in Russian). (Manaev, O., & Pryluk Y., Ed.).Media in Transition from Totalitarianism to Democracy. 86-102.
Gross, P. (2004).  Media in the First Post-Communist Decade. (Carey, H. F., Ed.).Romania since 1989. Politics, Economics, and Society. 195-213.
Taylor, R. E. (2002).  Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. Proceedings of the Annual Conference of the American Academy of Advertising. 3-7.
Hoy, M G. (1987).  Public Policy Issues in Consumer Behavior. (Mowen, J. C., Ed.).Consumer Behavior. 569-603.
Hovland, R., & Haley E. (1995).  Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Palenchar, M. J., & Heath R. L. (2006).  Responsible advocacy through strategic risk communication. (Fitzpatrick, K., & Bronstein C., Ed.).Ethics in public relations: What is responsible advocacy?. 131-153.
Hoy, M G., & Zemel P. (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.
Gross, P. (1990).  Romania's Post-Ceausescu Media: Where Is It Heading?. (Paraschivoiu, I., Ed.).Proceedings of the 15th Congress of the American-Romanian Academy of Arts and Sciences. 404-409.
Hoy, M G. (1992).  Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.
Wirth, M. O., & Collette L. (2000).  Should Congress Establish a Compulsory License for Internet Video Providers to Retransmit Over-the-Air TV Station Programming Via the Internet?. (Compaine, B., & Greenstein S., Ed.).Communications Policy in Transition: The Internet and Beyond. 397-416.
Gross, P. (1990).  The Still Applicable Totalitarian Theory of the Press: The Case of Romania.. (Splichal, S., Ed.).Democratization and the Media. 94-106.
Hoy, M G., & Stankey M. J. (1992).  Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.
Avery, E. J. (2006).  Symbolic Uses of Politics. (Kaid, L. L., Ed.).The Encyclopedia of Political Communication.
Gross, P. (1985).  West German and French Satellite Communication Policies: Similarities and Contrasts. Proceedings of the 1985 Inter-Disciplinary International Conference on the Socio-Cultural Impact of New Media. 121-148.
Conference Paper
Gross, P. (2004).  The 2004 Romanian Elections. 36th National Convention of the American Association for the Advancement of Slavic Studies.
Avery, E. J., Kaminski H. J., Lariscy R. A., & Tinkham S. (2007).  Advertising Message and Media Strategies as Predictors of Election Outcome in State Legislative Campaigns. Annual Meeting of the American Academy of Advertising.
Harmon, M. (2000).  Agendas, Spirals, and Casting: News and Polls in the 2000 Presidential Primaries,. Midwest Association for Public Opinion Research.
Taylor, R. E. (2004).  Is an alligator more like a mushroom than (It is) a peach? Commodity promotion programs since United Foods. Annual of the American Academy of Advertising. 241-246.
Avery, E. J. (2007).  Application of the Theory of Planned Behavior to Understand Voting Behaviors of the Young Electorate. International Communication Association.
Harmon, M., Manning R., & Bates B. J. (1994).  Applying Readability Formulas to Poll Questions: Effects of Question Difficulty on the 'Don't Know' Response. Midwest Association for Public Opinion Research annual conference.
Kaye, B. K., & Johnson T. J. (2002).  Around the World Wide Web in 80 Ways: How Motives for Going Online are Linked to Internet Activities Among Politically Interested Internet Users. Midwest Association for Public Opinion Research annual convention.
Luther, C. A. (1996).  Attributional Processes within a Foreign Policy Making Context: An Analysis of US Political Statements Regarding Germany and Japan.. International Society of Political Psychology Conference.
Johnson, T. J., & Kaye B. K. (2001).  A Boom or Bust for Democracy? How the Internet Influences Political Attitudes and Behaviors. Global Fusion annual conference.
Harmon, M., & Pinkelton B. (1994).  Broadcast News as a Source of Political Information: Shrinking Sound Bites Revisited. Radio Television Journalism Division, Association for Education in Journalism and Mass Communication.
Johnson, T. J., & Kaye B. K. (2002).  Building a Web of Trust: Testing the Gamson Hypothesis on Politically Interested Internet Users. Midwest Association for Public Opinion Research.
Wirth, M. O. (1986).  The Cable Communications Policy Act of 1984: Taxation by Regulation vs. the First Amendment. Fourteenth Annual Telecommunications Policy Research Conference.
Wirth, M. O. (1994).  Cable Television: Regulatory Challenges and Future Business Trends and Issues. Walter Kaitz Foundation Finance Seminar.
Harmon, M., & Hudson J. (1995).  Candidate Names as Electoral Cues. Southwest Symposium on Journalism and Mass Communication.
Bowles, D., & Marcum H. (1990).  The Chilling Effect of Libel on Tennessee Newspaper Editors. (Hovland, R., Ed.).Thirteenth Annual Communications Research Symposium College of Communications.

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