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CCI Research Presentations and Publications

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2002
Hoy, M G., Andrews C. J., & Stankey M. J. (2002).  An Evaluation of Televised Advertising Disclosures According to the Clear and Conspicuous Standard: Replication and Extension. Public Policy Conference.
Morrison, M., & Taylor R. E. (2002).  For Women Only: McCalls answers readers questions about advertising. 32nd Popular Culture Association Annual Conference.
Taylor, R. E. (2002).  Inside the Asociación de Autocontrol de la Publicidad: A qualitative study of advertising self-regulation in Spain. Journal of Intercultural Communication Research. 31, 181-190.
Morrison, M., Christy T., & Haley E. (2002).  The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.
McMillan, S. J. (2002).  Longevity of Websites and Interactive Advertising Communication. Journal of Interactive Advertising. 2, Available online: http://jiad.org.
Taylor, R. E., & Morrison M. (2002).  Look through rose-colored glasses: Examining advertising through the world of advertising. 32nd Popular Culture Association Annual Conference.
Christy, T., Morrison M., & Haley E. (2002).  Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills. Annual Conference of the American Academy of Advertising.
McMillan, S. J., & Hwang J-S. (2002).  Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising. 31, 41-54.
Punyapiroje, C., Morrison M., & Hoy M G. (2002).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. Journal of Current Issues & Research in Advertising. 24, 51-66.
Hoy, M G., & Abernathy A. (2002).  Nonresponse Assessment in Marketing Research: Current Practice and Suggested Improvements,. American Marketing Association Winter Educators' Conference.
Taylor, R. E. (2002).  Promoting Peaches, Plums, Nectarines, and Mushrooms: The Constitutionality of Compelled Commercial Speech. Proceedings of the Annual Conference of the American Academy of Advertising. 3-7.
Hoefges, M., & Hoy M G. (2002).  Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications. Marketing and Public Policy Conference.
Haley, E., & Cunningham A. (2002).  Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Common Practices. Annual conference of AEJMC.
Hwang, J-S., & McMillan S. J. (2002).  The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.
Hovland, R., Lee G., & Hwang J-S. (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.
Morrison, M., Haley E., Sheehan K B., & Taylor R. E. (2002).  Using Qualitative Research in Advertising: Strategies, Techniques and Applications.
2001
Haley, E., White C., & Cunningham A. (2001).  Branding religion: Christian consumers' understanding of Christian products. (Stout, D. A., & Buddenbaum J. M., Ed.).Religion and Popular Culture: Studies on the Interaction of Worldviews. 269-288.
Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
Luther, C. A., & Nentl N. (2001).  Japanese Teenage Girls: Their Ad-Inspired Social Comparison Behavior and Perceptions of Women’s Roles. Gazette: The Journal of International Communication. 63, 25-40.
Kaye, B. K., & Medoff N. J. (2001).  Just a Click Away: Advertising on the Internet. 146.
Punyapiroje, C., Morrison M., & Hoy M G. (2001).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts, M. S., & King R. L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.
Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Zemel, P., & Hoy M G. (2001).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,. Journal of Pharmaceutical Marketing and Management. 14, 67-96.
McMillan, S. J., Sheehan K B., Heinemann B., & Frazer C. (2001).  What the Real World Really Wants: An Analysis of Advertising Employment Ads. Journal of Advertising Education. 5, 9-21.
2000
Hoy, M G., Morrison M., & Punyapiroje C. (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.
McMillan, S. J. (2000).  Contract Teamwork: A Way Out of the Ivory Tower. Journal of Advertising Education. 4, 7-17.
Sheehan, K B., & Hoy M G. (2000).  Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.
Hwang, J-S., & Hoy M G. (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.
Hwang, J-S., Hovland R., & Hoy M G. (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.
Haley, E., Hovland R., Wilkinson J., & Hinton M. (2000).  Infomercial marketer adherence to self-regulatory standards: A content analysis. Annual Conference of the American Academy of Advertising.
McMillan, S. J. (2000).  Interactivity Is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site. (Shaver, M A., Ed.).Proceedings of the American Academy of Advertising. 71-78.
Cunningham, A., & Haley E. (2000).  A Look Inside the World of Advertising Free Publishing: A Case Study of Ms. Magazine. Journal of Current Issues and Research in Advertising. 22, 17-30.
Hoy, M G., & Wong J M-S. (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.
Hoy, M G., & Zemel P. (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.
Morrison, M., & White C. (2000).  Super.Com: An analysis of message strategies utilized in super bowl ads. annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions.
Treise, D., Weigold M., & Taylor R. E. (2000).  When in Rome...Do as Britain Does: Italian advertising professionals talk about Italian advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 200-06.
1999
McMillan, S. J. (1999).  Advertising Age and Interactivity: Tracing Media Evolution through the Advertising Trade Press.. (Roberts, M. S., Ed.).Proceedings of the American Academy of Advertising. 107-114.
Haley, E., White C., & Cunningham A. (1999).  Branding religion: Christian consumers' understanding of Christian products. annual meeting of AEJMC, Advertising Division.
Wolburg, J., Hovland R., & Hopson R. E. (1999).  Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads. Alcoholism Treatment Quarterly. 17, 29-51.
Sheehan, K B., & Hoy M G. (1999).  Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.
Taylor, R. E. (1999).  A six-segment message strategy wheel. Journal of Advertising Research. 39, 7-17.
Taylor, R. E. (1999).  Six-segment message strategy wheel. Proceedings of the Annual Conference of the American Academy of Advertising. 2.
Wolburg, J., Hovland R., & Hopson R. E. (1999).  Some days are better than others: Beer commercials and a question of ethics. Research in Marketing. 175-202.
Frazer, C., & McMillan S. J. (1999).  Sophistication on the World Wide Web: Evaluating Structure, Function, and Commercial Goals of Web sites. (Schumann, D. W., & Thorson E., Ed.).Advertising and the World Wide Web. 119-134.
1998
Hovland, R. (1998).  Ad bashing or constructive criticism of advertising: examining educators' responsibility to students and to the industry. Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication.
Hoy, M G., Morrison M., & Punyapiroje C. (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Taylor, R. E. (1998).  Advertising self-regulation in the European Union: The role of the European advertising standards alliance. Proceedings of the Annual Conference of the American Academy of Advertising. 5-8.
Wolburg, J., & Taylor R. E. (1998).  Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.
Hoy, M G. (1998).  Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.
Cunningham, A., & Haley E. (1998).  The Ghost in the Mirror: The Indirect Influences of Advertising in an Ad-Less Magazine. Proceedings of the 1998 Conference of the American Academy of Advertising. 267-268.

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