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CCI Research Presentations and Publications

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1998
Punyapiroje, C., Hoy M G., & Morrison M. (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.
Taylor, R. E., & Wolburg J. (1998).  Messages of individualism in French, Spanish, and American television advertising. World Communication. 27, 3-30.
Sheehan, K B., & Hoy M G. (1998).  Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.
McMillan, S. J. (1998).  The Role of Advertising in New Media: A Historical Analysis of Radio with Comparisons to Computer-Mediated Communication. (Muehling, D. D., Ed.).Proceedings of the American Academy of Advertising. 157-166.
Taylor, R. E., & Sheehan K B. (1998).  Teaching job search skills to advertising majors. Journal of Advertising Education. 2, 46-52.
McMillan, S. J. (1998).  Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Communication. 4, Available: http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html.
1997
Morrison, M., King R. E., & Hovland R. (1997).  Barbaric mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. American Marketing Association Advertising Winter Conference.
Sargeant-Robinson, K., & Kaye B. K. (1997).  Determining the Strength of New Technology: The World Wide Web's Effect on the Advertising Industry. American Academy of Advertising annual convention.
Taylor, R. E. (1997).  Inside the BVP: A qualitative study of French advertising self-regulation. Proceedings of the Annual Conference of the American Academy of Advertising. 45-49.
Wolburg, J., & Taylor R. E. (1997).  An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space. AEJMC National Convention.
Raman, N., & Haley E. (1997).  Measuring Organizational Source Credibility: A Scale Development Study. Proceedings of the 1997 Conference of the American Academy of Advertising. 150-155.
Taylor, R. E., & Wolburg J. (1997).  Messages of individualism in French, Spanish, and American television advertising. AEJMC National Convention.
Morrison, M., King R. E., & Hovland R. (1997).  Modern day mating calls: Gender and geographic differences in attractiveness and status as reflected in personal ads. (Macklin, C. M., Ed.).Proceedings of the 1997 Annual Conference of The American Academy of Advertising. 100-106.
Taylor, R. E., & Cunningham A. (1997).  Protecting the children: A comparative analysis of French and American advertising self-regulation. AEJMC National Convention.
Taylor, R. E. (1997).  Rethinking the unintended consequences: The pursuit of individualism in American primetime television advertising. AEJMC National Convention.
Wolburg, J., Hovland R., & Hopson R. E. (1997).  Some days are better than others: Beer commercials and the addictive experience. Annual Conference of The American Academy of Advertising.
1996
Phelps, J. E., & Hoy M G. (1996).  The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.
Luther, C. A., & Nentl N. (1996).  Ad-inspired Social Comparison and Beliefs about Women’s Roles Among Adolescent Japanese Females. International Communication Association Conference,.
Taylor, R. E. (1996).  Can the reputations of Florida lawyers be saved? Implications for direct-mail advertising by attorneys in Went For It, Inc.. Proceedings of the Annual Conference of the American Academy of Advertising. 75-80.
Taylor, R. E., Hoy M G., & Haley E. (1996).  How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.
Haley, E., & White C. (1996).  An integrated communications course for advertising and public relations majors. Annual Conference of the American Academy of Advertising. 220-226.
Champagnie-Alman, K., Merskin D. L., & McMillan S. J. (1996).  The Menstrual Taboo and Advertising: A Survey of Women's Information Dependency. International Communication Association Annual Conference.
McMillan, S. J., & Campbell K. B. (1996).  Online Cities: Are They Building a Virtual Public Sphere or Expanding Consumption Communities?. Association for Education in Journalism and Mass Communication Annual Conference.
Haley, E. (1996).  Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising. Journal of Advertising. 25, 19-36.
McMillan, S. J., & Merskin D. L. (1996).  Personal Comfort and Personal Care Products: A Survey of Women's Dependency on Advertising. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J. (1996).  Radio and Online Communication: Historical Parallels in Developmental Metaphors and Models of Financial Support. (Wilcox, G. B., Ed.).Proceedings of the American Academy of Advertising. 94-99.
McMillan, S. J. (1996).  Writing as Theater: The Marketing of the Digital Word. Association for Education in Journalism and Mass Communication Annual Conference.
1995
Haley, E., & Hovland R. (1995).  Closer scrutiny? Recent trends in supreme court commercial speech decisions. Annual Conference of the American Academy of Advertising. 199-204.
Haley, E. (1995).  Dimensions and Dynamics of Organization as Source: A Qualitative Study of Source Credibility. Proceedings of the 1995 Conference of the American Academy of Advertising. 119-128.
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Kaye, B. K., Sapolsky B. S., & Montgomery D. J. (1995).  Increasing Seat Belt Use through PI&E and Enforcement: The "Thumbs Up" Campaign. Journal of Safety Research. 26, 235-245.
Hoy, M G., & Haley E. (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
Hovland, R., & Haley E. (1995).  Recent district court decisions and the status of commercial speech decisions. Proceedings of the Annual Conference of The American Academy of Advertising. 205-209.
Krugman, D. M., Cameron G. T., & White C. (1995).  Visual attention to programming and commercials: In-home observations. Journal of Advertising. 24, 1-12.
1994
Stankey, M. J., & Hoy M G. (1994).  Advertising Research. (Singletary, M. W., Ed.).Mass Communication Research. 374-393.
Haley, E., & Wilkinson J. (1994).  And Now a Word from Our Sponsor: An Exploratory Concept Test of PSAs and Advocacy Ads,. Proceedings of the 1994 Conference of the American Academy of Advertising. 79-87.
Treise, D., Taylor R. E., & Wells L. (1994).  How recovering alcoholics interpret alcoholic-beverage advertising. Health Marketing Quarterly. 12, 125-39.
Hovland, R., Dunn SW., Barban, Krugman D. M., & Reid L. (1994).  Instructor's manual for advertising: Its role in modern marketing.
Taylor, R. E. (1994).  The interview as an advertising research tool: Theoretical orientations and interviewing. Proceedings of the Annual Conference of the American Academy of Advertising. 221-223.
Haley, E., & Hovland R. (1994).  Overbreadth and commercial speech. Communications and the Law. 16, 201-212.
Hoy, M G. (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.
Wolburg, J., & Taylor R. E. (1994).  What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.
1992
Wirth, M. O. (1992).  Applying Regression to Pricing Advertising in News Programming. (Reagan, J., Ed.).Applications of Research to Media Industries. 95-108.
Hovland, R. (1992).  Canyon Breweries: Gloster Beer. (Nevett, T., Ed.).Advertising Management: Case Analysis Manual.
Cameron, G. T., & Haley E. (1992).  Feature Advertising: Policies and Attitudes in Print Media. Journal of Advertising. 21, 47-56.
Treise, D., Taylor R. E., & Wells L. (1992).  A qualitative study of alcoholics in recovery and alcoholic-beverage advertising. Proceedings of the Annual Conference of the American Academy of Advertising. 181.

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