CCI Research Presentations and Publications
Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.(1992).
The FTC and Infomercials/Feature Advertising: Regulatory Reactions to a New Creative Technique. Annual meeting of AEJMC.(1991).
Advertising and commercial speech since Posadas. Journalism Quarterly. 67, 1083-89.(1990).
Recent developments in commercial speech doctrine. Communications and the Law. 12, 3-14.(1990).
Recent developments in the commercial speech doctrine. Communications and the Law. 12, 3-14.(1990).
The Toddler Years: The Missing Sample in Marketing Research with Children,. 1990 AMA Educators' Proceedings. 112-117.(1990).
Advertising and Commercial Speech Since Posadas. Association for Education in Journalism & Mass Communications.(1989).
Beyond Textbooks and Theory: Teaching Creative Advertising in the Advertising Classroom. Annual Conference of the American Academy of Advertising.(1989).
Extending the analysis of the power of advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RST122-125.(1989).
From the Alabama code to Shapero: The legal profession's changing views on attorneys' use of direct mail advertising. Communications Research Symposium. 83-96.(1989).
The legal profession's struggle to define a role for direct mail advertising. Proceedings of the Annual Conference of the American Academy of Advertising. RC83-86.(1989).
Teaching the Advertising and Society Course. Annual Conference of the American Academy of Advertising.(1989).
Women likely to face salary discrimination in advertising. Journalism Educator. 43, 11-16.(1989).
Consumer response to a TV liquor spot. Journalism Quarterly. 65, 195-196.(1988).
An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test. Annual Conference of the American Academy of Advertising.(1988).
Salary discrimination against women in entry-level positions in advertising. Eleventh Annual Communications Research Symposium. College of Communications. 147-65.(1988).
Advertising studies increase in South. Journalism Educator. 42, 25-27.(1987).
Consumer response to Seagram's equivalency TV spots. Journalism Quarterly. 46, 834-846.(1987).
The future of alcoholic beverage advertising. Communications and the Law. 9, 5-14.(1987).
Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Journalism Quarterly. 576-580.(1987).
Alcoholic beverage advertising and the electronic media. Communications and the Law. 8, 31-41.(1986).
Alcoholic beverage advertising in the electronic media and the First Amendment. Annual Conference of the American Academy of Advertising.(1986).
Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.(1986).
Journalist Wanted: Trade Journal Want Ads As Indicators of Professional Standards. Southeastern Regional Colloquium of Newspaper, History and Law Divisions of AEJMC.(1986).
Symbolic interactionism and the advertising institution. Proceedings of the Annual Conference of the American Academy of Advertising. NR128-129.(1986).
Advertising education moves South. Eighth Annual Communications Research Symposium. 49-61.(1985).
Do concentrated markets spend more on advertising? Evidence on nondurable consumer goods industries. Journal of Macromarketing.(1985).
From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.(1985).
How the net effect of industry advertising can be either pro-competitive or anti-competitive in different market circumstances. Annual Conference of the American Academy of Advertising.(1980).
Sherlock Holmes and the Case of the 'Fiendishly Seductive Diplomat : A Case of Advertising Ethics. Sixth Annual Popular Culture Association in the South Conference.(1977).