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CCI Research Presentations and Publications

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Lee, T., Wonjun C., & Taylor R. E. (2011).  "A Strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis". Journal of Services Marketing. 25(3), 
Lee, T., Kim T., & Taylor R. E. (2010).  "Advertising Strategies of Financial Services Organizations during the Financial Crisis of 2006-2008.". American Academy of Advertising.
Lee, T., Taylor R. E., & Wonjun C. (2011).  "Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six Segment Message Strategy Wheel". Journal of Applied Communication Research. 39(1), 
Lee, T., & Haley E. (In Press).  What you Think you Know" The Effects of Prior Financial Education and Readability on Financial Disclosure Processing. Journal of Behavioral Finance .
Lee, T., Yun T. Woong, & Haley E. (2013).  Effects of Mutual fund Advertising Disclosures on Investor INformation Processing and Decision Making. Journal of Services Marketing. 27(2), 
Lee, T., Haley E., & Yun T. Woong (2012).  An Empirical Investigation of the Effects of Financial Services Advertising on Investor' Decisions. American Academy of Advertising.
Lee, T., Haley E., & Yun T. Woong (2012).  The Interplay between Advertising Disclosure Financial Knowledge in Mutual Fund Investment Decisions. Journal of Consumer Affairs. 46(2), 
Lee, T., Haley E., Yun T. Woong, & Wonjun C. (2011).  Retirement Financial Services Advertising: U.S. Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues. Journal of Consumer Affairs. 45(3), 
Lee, T., & Haley E. (2011).  Adherence of Retirement Fund Provviders to the Securities and Exchange Commission's Advertising Rules: Provision and Readability of Advertising Disclosure. Journal of Consumer Policy. 34,