CCI Research Presentations and Publications
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Filters: Author is McMahan, Carolynn [Clear All Filters]
Online Marketing Communications: Exploring Online Consumer Behavior by Examining Gender Differences and Interactivity within Internet Advertising. Journal of Interactive Advertising. 10 (1),(2009).
Differences in the Ways Males and Females Engage with and Perceive Internet Advertising. Annual Conference of the American Academy of Advertising.(2008).
Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.(2005).
Cross cultural analysis of gender portrayals in British & American online advertising messages. International Academy of Business Disciplines, New Orleans, LA..(2011).