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CCI Research Presentations and Publications

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Kim, S., Haley E., & Schumann D. W. (2009).  Primary Consequences of Corporate Communications Strategy on Consumer Responses. American Academy of Advertising.
Kim, S., & Haley E. (2009).  Comparison of Paths from Consumer Involvement Types to Ad Responses between Corporate Advertising and Product Advertising. The Journal of Advertising. 38 (3),
Kim, S., Haley E., & Lee Y J. (2008).  Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),
Kim, S., Rader S., & Haley E. (2007).  Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.
Kim, S., Koo G-Y., & Haley E. (2007).  Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.
Kim, S., & Haley E. (2007).  The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.
Kim, S., & Haley E. (2007).  Value Congruency Effects of Advertising on Attitude and Behavioral Intentions. AEJMC.
Kim, S., & Hovland R. (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.
Kim, S., & White C. (2007).  How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences. National Communication Association Annual Convention PR Division.