CCI Research Presentations and Publications
Export 6 results:[ Author] Title Type Year
Filters: Author is Wolburg, Joyce [Clear All Filters]
Cognitive restructuring as a relapse prevention strategy: Teaching alcoholics to talk back to beer ads. Alcoholism Treatment Quarterly. 17, 29-51.(1999).
Some days are better than others: Beer commercials and a question of ethics. Research in Marketing. 175-202.(1999).
Some days are better than others: Beer commercials and the addictive experience. Annual Conference of The American Academy of Advertising.(1997).
Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.(1998).
An investigation of three cultural values in American advertising: The role of the individual, the depiction of time, and the configuration of space. AEJMC National Convention.(1997).
What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.(1994).