CCI Research Presentations and Publications
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The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.(2000).
The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.(2000).
How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.(2005).
Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.(2003).
Developing Measures of Perceived Interactivity: Application and Expansion of Scale-Development Methods. (Carlson, L., Ed.).Proceedings of the American Academy of Advertising. 130-137.(2003).
The Role of Interactivity and Involvement in Attitude toward the Web Site. (Abernathy, A., Ed.).Proceedings of the American Academy of Advertising. 10.(2002).