CCI Research Presentations and Publications
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What you see is what you get: Individualism as a cultural value in primetime TV advertising. AEJMC National Convention.(1994).
Messages of individualism in French, Spanish, and American television advertising. AEJMC National Convention.(1997).
Messages of individualism in French, Spanish, and American television advertising. World Communication. 27, 3-30.(1998).
Historical development of consumer culture. Fourth International Conference on Knowledge, Culture and Change in Organizations.(2004).
Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.(1998).