CCI Research Presentations and Publications
Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?. Journal of Current Issues and Research in Advertising. 30 (2),(2008).
The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.(2007).
How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences. National Communication Association Annual Convention PR Division.(2007).
Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.(2007).
Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.(2006).