Export 61 results:[ Author] Title Type Year
Filters: Author is Hovland, Roxanne
Women likely to face salary discrimination in advertising. Journalism Educator. 43, 11-16.(1989).
Consumer response to a TV liquor spot. Journalism Quarterly. 65, 195-196.(1988).
An exploratory study identifying characteristics of advertising creatives: The Creative Quotient Test. Annual Conference of the American Academy of Advertising.(1988).
Salary discrimination against women in entry-level positions in advertising. Eleventh Annual Communications Research Symposium. College of Communications. 147-65.(1988).
Consumer response to Seagram's equivalency TV spots. Journalism Quarterly. 46, 834-846.(1987).
The future of alcoholic beverage advertising. Communications and the Law. 9, 5-14.(1987).
Alcoholic beverage advertising and the electronic media. Communications and the Law. 8, 31-41.(1986).
Alcoholic beverage advertising in the electronic media and the First Amendment. Annual Conference of the American Academy of Advertising.(1986).
Do concentrated markets spend more on advertising? Evidence on nondurable consumer goods industries. Journal of Macromarketing.(1985).
The view from my office. Annual Conference of the American Academy of Advertising.(1985).
How the net effect of industry advertising can be either pro-competitive or anti-competitive in different market circumstances. Annual Conference of the American Academy of Advertising.(1980).