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Mariea Hoy

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2000
Hoy, M G., Morrison M., & Punyapiroje C. (2000).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.
Sheehan, K B., & Hoy M G. (2000).  Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.
Hwang, J-S., & Hoy M G. (2000).  The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.
Hoy, M G., & Abernathy A. (2000).  Gatekeeping in Survey Research: An Analysis of JM and JMR, 1994-1999. Society for Marketing Advances.
Hwang, J-S., Hovland R., & Hoy M G. (2000).  The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.
Hoy, M G., & Wong J M-S. (2000).  Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.
Hoy, M G., & Zemel P. (2000).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.
1999
Sheehan, K B., & Hoy M G. (1999).  Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.
Sheehan, K B., & Hoy M G. (1999).  Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.
1997
Sheehan, K B., & Hoy M G. (1997).  E-mail Surveys: Response Patterns, Process and Potential. (Macklin, C. M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.
Sheehan, K B., & Hoy M G. (1997).  Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.
1995
Hoy, M G., & Haley E. (1995).  Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.
Hoy, M G., & Haley E. (1995).  International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.
Taylor, R. E., & Hoy M G. (1995).  The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.
1994
Stankey, M. J., & Hoy M G. (1994).  Advertising Research. (Singletary, M. W., Ed.).Mass Communication Research. 374-393.
Hoy, M G. (1994).  Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.
1991
Hoy, M G. (1991).  The Emergence of Script-Related Knowledge. (Childers, T. L., Ed.).1991 AMA Winter Educators' Conference. 387-394.

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