A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. Journal of Current Issues & Research in Advertising. 24, 51-66.(2002).
Nonresponse Assessment in Marketing Research: Current Practice and Suggested Improvements,. American Marketing Association Winter Educators' Conference.(2002).
Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications. Marketing and Public Policy Conference.(2002).
A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts, M. S., & King R. L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.(2001).
Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,. Journal of Pharmaceutical Marketing and Management. 14, 67-96.(2001).
Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. World Communication. 29, 52-68.(2000).
Dimensions of Privacy Concern Among Online Consumers. Journal of Public Policy and Marketing. 19, 62-73.(2000).
The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?. Annual Convention of the Association of Educators in Journalism and Mass Communications.(2000).
Gatekeeping in Survey Research: An Analysis of JM and JMR, 1994-1999. Society for Marketing Advances.(2000).
The influence of personal beliefs on 'Country-of-Origin (CO)' effects. Annual Conference of The American Academy of Advertising.(2000).
Model Ethnicity and Product Congruence: White Students' Responses Towards Advertisements with Asian Models. World Communication. 29, 49-62.(2000).
Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines. (Bone, P F., France K R., & Wiener J. L., Ed.).Marketing and Public Policy Proceedings 2000. 10, 66-67.(2000).
Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.(1999).
Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.(1999).
Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.(1998).
Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.(1998).
Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.(1998).
Privacy and On-Line Consumers: Comparisons With 'Traditional' Consumers and Implications for Advertising Practice,. Proceedings of the American Academy of Advertising Conference. 77-78.(1998).
Sugging, Frugging and the Emperor of Japan: Using E-Mail to Survey Internet Users Nationwide. (Phelps, J. E., Ed.).Frontiers in Direct Marketing Research. 67-68.(1998).
E-mail Surveys: Response Patterns, Process and Potential. (Macklin, C. M., Ed.).Proceedings of the 1997 Conference of The American Academy of Advertising. 231.(1997).
Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-Line Consumers. Association of Educators in Journalism and Mass Communications Annual Conference.(1997).
The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology and Marketing. 13, 77-105.(1996).
College Students' Use of Home Medical Test Kit: The Prevalence of Home Pregnancy Tests and Use as Minors. (Hill, R P., & Taylor C. R., Ed.).Proceedings of the 1996 Public Policy and Marketing Conference. 57.(1996).
How French advertising professionals develop creative strategy. Journal of Advertising. 25, 1-14.(1996).
On-Line Users' Perceptions of Privacy. Direct Marketers' Educational Conference.(1996).
Home Medical Test Kits as a Health Information Source: Social Marketing Issues and Implications. (Ellen, P S., & Kaufman P. J., Ed.).Proceedings of the 1995 Marketing and Public Policy Conference. 153.(1995).
International Agency Research: The French Experience. Annual Conference of the American Academy of Advertising.(1995).
The presence of La Séduction, Le Spectacle, L'Amour and L'Humour in French commercials. Proceedings of the Annual Conference of the American Academy of Advertising. 36-42.(1995).
Switch Drugs Vis-a-Vis Rx and OTC: Policy, Marketing, and Research Considerations,. Journal of Public Policy and Marketing. 13, 85-96.(1994).
From Two Papers to One: Advertisers' Reactions When a City Loses a Major Daily. Association for Educators in Journalism and Mass Communications Convention.(1993).
Structural Characteristics of Televised Advertising Disclosures: A Comparison with the FTC Clear and Conspicuous Standard. Journal of Advertising. 22, 47-59.(1993).
Rx to OTC: The Societal and Marketing Implications of 'Switch' Drugs. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference. 138-151.(1992).
Structural Characteristics of Televised Advertising Disclosures: A Comparison With the FTC Clear and Conspicuous Standard. (Bloom, P. N., & Starr, Jr. R. G., Ed.).Proceedings of the 1992 Marketing and Public Policy Conference,. 71.(1992).
The Toddler Years: The Missing Sample in Marketing Research with Children,. 1990 AMA Educators' Proceedings. 112-117.(1990).
Animated Host-Selling Advertisements: Their Impact on Young Children's Recognition, Attitudes, and Behavior. Journal of Public Policy and Marketing. 5, 171-184.(1986).
From Acts to Dispositions to Ethical Perceptions: An Attributional Approach to Marketing Ethics. AMA Winter Educators' Conference.(1985).