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Mariea Hoy

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Author Title [ Type(Asc)] Year
Filters: Author is Hoy, Mariea Grubbs
Journal Article
Park, J. Seong, & Hoy M G. (2015).  "Tapping into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research". Journal of Current Issues and Research in Advertising. 36(2), 
Journal Article
Hoy, M G., & Phelps J. E. (2009).  Online Privacy and Security Practices of the 100 Largest U.S. Nonprofit Organizations. International Journal of Nonprofit and Voluntary Sector Marketing. 14 (1),
Conference Paper
Childers, C. C., Hoy M G., & Morrison M. (2009).  “You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . 2009 Association for Education in Journalism and Mass Communication Conference .
Conference Paper
Blakeman, R., & Hoy M G. (2005).  Concept with Character: Preparing New Creatives in Good Times and Bad,. Conference of the American Academy of Advertising.
Book Chapter
Hoy, M G., & Andrews C. J. (2004).  An Evaluation of Media-Content Rating Disclosures in the Entertainment Industry. (Rose, P., Ed.).Proceedings of the 2004 Conference of the American Academy of Advertising. 200.
Journal Article
Sheehan, K B., & Hoy M G. (1999).  Flaming, Abstaining, Complaining: How On-Line Users Respond to Privacy Concerns. Journal of Advertising. 28, 37-52.
Sheehan, K B., & Hoy M G. (1999).  Using E-mail To Survey Internet Users In The United States: Methodology and Assessment,. Journal of Computer Mediated Communication. 4, available: www.ascusc.org/jcmc/vol4/issue3/sheehan.html.
Conference Paper
Hoy, M G., Morrison M., & Punyapiroje C. (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Book Chapter
Hoy, M G. (1998).  Dodging the Bullet: Targeting a New Audience in the Battle Against Unplanned Pregnancies. Proceedings of the American Academy of Advertising Conference. 204-213.
Conference Paper
Punyapiroje, C., Hoy M G., & Morrison M. (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.

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