Back to top

Margaret Morrison

Primary tabs

Export 33 results:
Author Title Type [ Year(Asc)]
Filters: Author is Morrison, Margie
2014
Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
2004
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
2001
Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
Punyapiroje, C., Morrison M., & Hoy M G. (2001).  A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand. (Roberts, M. S., & King R. L., Ed.).Asian Conference of the American Academy of Advertising. 64-65.
Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
1998
Hoy, M G., Morrison M., & Punyapiroje C. (1998).  Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?. Association for Education in Journalism and Mass Communication, Advertising Research Division.
Punyapiroje, C., Hoy M G., & Morrison M. (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.