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Margaret Morrison

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Haley, E., Taylor R. E., & Morrison M. (2014).  How Advertising Creatives Define Excellent Account Planning. Journal of Current Issues and Research in Advertising. 35,
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McMillan, S. J., & Morrison M. (2006).  Coming of Age in the E-Generation: A Qualitative Exploration of How the Internet has Become an Integral Part of Young People’s Lives. New Media & Society. 8, 73-95.
Morrison, M., & Haley E. (2006).  The Integration of Account Planning in U.S. Advertising Agencies. Journal of Advertising Research. 46, 124-132.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.
Morrison, M., & Haley E. (2003).  Account Planners’ Views on How Their Work Is and Should be Evaluated. Journal of Advertising. 32, 7-16.
McMillan, S. J., & Morrison M. (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. University of Tennessee College of Communication 25th Annual Communications Research Symposium.
McMillan, S. J., & Morrison M. (2003).  Coming of Age in the E-Generation: A Qualitative Exploration of How Young People Use Communication Technology for Identity Building and Social Interaction. Association for Education in Journalism and Mass Communication Annual Conference.
Morrison, M., Christy T., & Haley E. (2003).  Preparing Planners: Account Planning and the Advertising Curriculum. Journal of Advertising Education. 7, 5-20.
Morrison, M., & Taylor R. E. (2002).  For Women Only: McCalls answers readers questions about advertising. 32nd Popular Culture Association Annual Conference.
Morrison, M., Christy T., & Haley E. (2002).  The Integration of Account Planning in U.S. Advertising Agencies. Association for Education in Journalism and Mass Communication conference.
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Morrison, M., & Taylor R. E. (2001).  For women only: McCalls answers readers questions about advertising. Journal of American and Comparative Cultures. 24, 183-196.
Morrison, M., Haley E., & Christy T. (2001).  Preliminary Results From a Study of How Account Planning is and Should be Evaluated. (Taylor, C. R., Ed.).Proceedings of the 2001 Annual Conference of the American Academy of Advertising. 175-182,
Morrison, M., & White C. (2000).  Super.Com: An analysis of message strategies utilized in super bowl ads. annual meeting of AEJMC, Advertising and Critical and Cultural Studies Divisions.
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Punyapiroje, C., Hoy M G., & Morrison M. (1998).  Let’s Thai That: Can a U.S. Study of Sex Role Portrayals Transcend Cultural Bounds?. University of Tennessee’s College of Communications 20th Annual Communications Research Symposium.