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Build, Engage, Activate

Year : 

Speaker: Lt. Stephanie Young, U.S. Coast Guard Public Affairs

Session Title: Build, Engage, Activate: Using Case Studies to Explain How the U.S. Coast Guard Built a Community of Action Before, During & After Hurricane Sandy

Session Description:  *Build* You first have to be the place people go to for authentic, relevant and timely information. *Engage* Once people are there you must engage them, not as fans, but as members of a community. *Activate* Once a crisis hits, this community becomes a community of action and part of a team amplifying critical disaster information to protect lives and property.